Dick A. Wheeler


Dick A. Wheeler's latest writings
Successful Trade Shows: Tips for Training Your Booth Staff

One of the keys to successful trade shows is the training of your booth staff. Each trade show requires a specific marketing message targeted to a unique prospect and an exhibiting staff that can communicate with that audience. Making the most of trade shows means that it is crucial to have a knowledgeable, qualified and highly trained sales staff at your trade show booths. Before the trade show... (posted by Dick A. Wheeler 3 years 361 days ago.)